PSYC12H3 Lecture Notes - Lecture 1: Normative Social Influence, Walter Lippmann, Psychophysiology
Prejudice is one of the most important issues of psychological inquiry: Prejudice and stereotyping pervade human interactions we judge and categorize, almost automatically, with each new person we encounter. Prejudiced gut-reactions may occur in a split second, (often non-consciously) affecting our impressions of and behaviors towards a person. This makes prejudice exceedingly difficult to combat. Although explicit racism has declined (in canada), implicit prejudice is widespread. As we will discuss in later lectures, implicit prejudice may be *more* detrimental to prejudice groups because the cause of inequalities are unrecognized. Aversive racists genuinely believe in equality, but unconsciously harbor racial prejudice. Why would people who unconscious/implicit prejudices? hold egalitarian values have. Ex: hodson, dovidio, and gaertner (2002): white participants tended to (non-consciously) systematically change the importance they ascribed to various admissions factors as a function of applicants" race. Prejudice and stereotyping may perpetuate the inequality of social groups in societies.