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Lecture 9

PSYC12H3 Lecture Notes - Lecture 9: Longitudinal Study, Stereotype Threat, Mortality Salience


Department
Psychology
Course Code
PSYC12H3
Professor
Michael Inzlicht
Lecture
9

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Week 11 Lecture #9: Thursday March 24, 2016
Ageism & Sexism
Class Overview
Ageism
- bias against person of a certain age
- necessarily for older ppl, could be about teenagers,
Evidence for ageism
Origin of ageism
Ageist self-stereotypes
- ST about an OG when one day it will become an IG
Sexism
- bias against ppl based on their sex/gender
- we think of it usually as bias against women, but could be about men also
Origin of sexism
Effects of sexism
Ambivalent and Hostile Sexism
- and benevolence sexism
- will discover that women mb sexist against women
Ageism
Definition: Stereotypes, prejudice, & discrimination based on age
- old men should stick to hitting on old women (old biker hitting on 2 young women in the car)
ad
- would be problematic if it said Black men should stick to hitting on Black women
- we would find the first to be funny, but not the second
- ageism is the last to be seen as prejudice
Facets of Ageism
Although largely applied to older adults, can also apply to the youngjuvenile ageism
- developing teens
Importance of studying elderly:
Elderly population will double by 2030
- understanding their experience and discrimination they face is important
Unlike other prejudices, elderly are out-group that will one day (hopefully!) become in-group
- some ST about them: old, smelly, bad memory
- one day it will happen to you, and if you believe these ST, what will happen to you?
What form does ageism take?
Patronizing language
Overaccomodation
- speaking really loud
Baby talk
- treat them like they’re dumb and don’t understand
- a lot of condescending attitude going on here
Patronizing behavior
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Infantalization
- treating them like children
Condescending treatment
Assumption of physical and mental deterioration
- sometimes it’s our (good) intention that makes old ppl feel bad
- helping them across the street when they don’t need it
- humiliating that a stranger came up and offer (unwanted) help, treated as worth
less, and makes them feel helpless
Perdue & Gurtman, 1990
Ageism:
Do people have negative associations with elderly?
- ppl don’t show their ST explicitly nowadays (but most don’t care about showing
their negative thoughts about old ppl)
If so, are these associations implicit/automatic?
Method:
Evaluative priming task
“Old” vs. “Young” subliminally primed (55 ms)
Positive vs. Negative traits presented after prime
DV: RT to words (faster RT = stronger association)
Evaluative Priming Task
Perdue & Gurtman, 1990
- the word young has positive association, so it makes it easier to evaluate positive words vs
negative words
- evidence of IG bias and IG love but not OG hate
Perdue & Gurtman, 1990
OLD Selfish
h
55 ms
Decision: Good vs Bad
+
Young
Selfish
55 ms
Decision:Good vs Bad
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Results:
Negative words are more associated with old than with young
Positive words are less associated with old than with young
BUT:
Is this out-group bias?
- not so much, more like IG bias or love
What does this have to do with people?
- not clear if it’s about ppl or objects
- but ppl will say negative things explicitly about old ppl, so the attiudes are implicit
and explicit
- however, results may not general to social evaluations***
Origins of ageism
Societal age grading
- when you’re young, age makes a big diff
- strict alignment according to grade and age
- society grades ppl according to age (movies and pricing based on age)
Dominance of youth culture
- marketers and advertisers loves young ppl (in their 20s)
- b/c you’ll live longer and they want to catch you early
- fashion and models are mostly under 25
Media
- media’s portrayal of what the old ppl are capable of
- old bags --> pic of older women having teas
- will not see this in other groups
Fear of Death
- everyone is going to die, but we don’t want to die
- elderly reminds us of our own mortality
- so psychologically we create diff bwt them and us to make us feel better
Terror Management
We will all die!
No one wants to think about this eventuality
Video: Ali G Surgeon General:
- argument about whether a cat is a human being
- talking about death and spelling it out
- surgeon telling him that he’ll die 100%
- knowledge of our mortality, means we engage in all kinds of psychological
Reaction Time
(ms)
Priming Word
Reaction time to positive and negative traits as a function of the
priming word
Negative…
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