PSYC12H3 Lecture Notes - Lecture 10: Implicit Stereotype, Natural Experiment, Pessimism
Document Summary
This class has focused almost exclusively on the dark side of psychology. Our world conspires to make us more prejudiced. Prejudice has insidious long-term consequences for perceivers & targets. Individual approaches ask the question: how can we reduce prejudice in an individual person? . For example, researchers have asked how can we get rid of implicit bias? . One possibility that has been proposed is to create an environment that contains positive associations with stereotyped groups. Individual approaches context & associations: for example, here we see advertisements for the opp, promoting their diversity. Ads like these are intended to create positive associations with out-group members. Research suggests that to a certain extent -- these sorts of things work. E. g. , having minorities group members in high status positions (e. g. , police officers and politicians) creates positive associations for these groups and may help extinguish stereotypical associations. E. g. , when the media promoted positive stereotypes about gay people, attitudes became more positive.
