PSYC12H3 Lecture Notes - Lecture 4: The Authoritarian Personality, Robert Zajonc, Mortality Salience
Document Summary
The role of affect in stereotyping & prejudice: researchers became interested in how emotion affects cognition and decision-making, robert zajonc (1923-2008) Argued emotions developed first then cognition in the history of human development: bodenhausen (1993) distinguishes incidental from integral affect. The former is affect that is elicited by situations unrelated to the intergroup context, whereas the latter is affect that is elicited within the inter-group context and involves the stereotyped group or context directly. Incidental affect is characterized by feelings that have nothing to do with the intergroup context that nonetheless influence social judgments and lead to stereotyping because affect generally impacts cognition. Study by pratto & shih (2000): method: Psyc12 lecture 4 affect and individual differences in prejudice: high and low sdos, evaluative priming task. Before word, subjects primed with pronouns (us vs. Reaction time for words paired with pronouns: study 1 = high vs low sdos. Evaluation time by sdo, pronoun and target valence.