CHAPTER 8: SEXISM
Sexism: negative attitudes and behavior toward someone on the basis of
Discrimination can impair performance, limit opportunities and affect one’s
Recent research suggests that gender stereotypes are so well learned that
they automatically influence our perceptions and judgments, often without
our conscious awareness of such bias.
DEAUX AND LEWIS: found that if people just know that a target individual is
a man or woman, they will draw on gender stereotype information in their
inferences about the target. However, once the perceiver knows more
specific information about the target (i.e. the components discussed above,
such as physical appearance, traits, etc) the influence of the gender
category will diminish in the perceiver’s evaluation of the target, and the
target will be viewed according to the specific component information.
MEASUREMENT OF GENDER STEREOTYPES
Opposite suggests that men and women are as different as hot and cold.
Which is untrue, they are merely difference sexes. Not opposite.
The notion that women and men are so diametrically opposite represents a
bipolar assumption among both researchers and the lay public alike. This
assumption states that a person has characteristics that are associated with
either males or females, but not both.
The bipolar assumption has been strongly criticized, primarily because little
evidence supports the notion that men and women have either masculine or
feminine traits, but not both, or that the presence of a number of supposedly
masculine traits in an individual necessarily means that the individual cannot
have a number of supposedly feminine traits
Dualistic view, which suggests that people can have some of both agentic
and communal traits. Agentic are those that have traditionally been
associated with males, traits that indicate task orientation, assertiveness and
a striving for achievement.
Communal traits or expressive traits are those that have traditionally been
associate with females, such as the desire to foster relationships, to be
sensitive, and to get along with others.