PSYC12H3 Lecture : Chapter 8

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29 Apr 2011
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Negative attitudes and behaviour toward someone on the basis of their gender. Gender stereotypes: women are seen as polite, gentle , nurturing etc. usually viewed as primarily concerned with fostering relationships with others, nurturing, and deference: deaux and lewis, 1984. participants were given information about the gender of a target individual, as well as role behaviour or trait information, wand were asked to indicate likelihood target person had specific gender characteristics. Measurement of gender stereotypes: bipolar assumption. notion that men and women are diametrically opposite. states that a person has characteristics that are associated with either males or females but not both: dualistic view. people have both: agentic traits, traditionally associated with males, traits that indicate task orientation, assertiveness, and a striving for achievement, communal traits, expressive traits, traditionally associated with women. many religions have taught that women are different from, inferior to, and subservient to men: social learning.

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