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Lecture 14


Course Code
Sisi Tran

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III. Methods in Cultural Psychology
a. Before Beginning Research
Develop Knowledge About the Cultures
of Interest
_ Read ethnographies, texts, qualitative reports.
_ Collaborate with others from different cultures.
_ Talk with people.
_ Ask questions.
_ Learn firsthand.
i. Causation
1. Cultural Dimensions
2. “In the Head” vs. “Out in the World”
a. Social-Cognitive Approach- the way we perceive the
world and t he way we inter pret info In our head
b. Individual Differences
i. Individualism vs. Collectivism
ii. Approach vs. Avoidance Motivations
iii. Monochronic vs. Polychronic Time… etc.
c. Situation-Structur al Approach
i. Situation Sampling
d. Person x Situati on x Culture Interactions
i. Case Study: Culture of Honor
ii. Operationalization
1. Translation
a. Linguistic Translation
b. Back-Translation
c. Reference Group Effects- a tendency for people to evaluate
themselves by comparing themselves to others from their own
d. Response Biases- when respondents answer the questions in
the sur vey based on what they think that experimenter wants
them to answer
e. Quantifiers- giving a scale numerical value
2. Sur veys
3. Experiments
4. Field Observations
5. Cultural Products- photog raphy, literature, etc
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