In individualistic cultures, people are sensitive and can"t handle criticism: want to know something about the individual. In collectivistic countries, care about relationships and not individuals: efficacy. Idea and influence vs adjustment: want to have control over outcomes. Practice playing the piano to get better: adjusting to others to ease tension. In collectivist cultures, focusing on ability to navigate social environments. In western country, enhance ourselves: want to portray ourselves. In collectivistic countries, people enhance themselves to have sympathy. Strength and weakness: not as critical, not self derogating. Look at weakness with special exception: trust. In individualistic countries have positive associations about others and trust each other. Idea that we should be trusting: willing to invest in a new person really fast and truest them. In collectivistic cultures, only trust people in a tight circle: behaviour is changed accordingly, not many people give.