PSYC14H3 Lecture Notes - Collectivism, Ingroups And Outgroups, Social Comparison Theory
Document Summary
Samburu more urban - emphasis on roles and membership becomes considerably less when we shift to more urban areas. In urban areas there are more people so if they are not interacting together the group membership is not as significant. These guys are getting educated so they are being exposed to new ideas, so they want to adopt their own identity. The education is based on puritans education system, and that is more individualistic---so they adopt these. Workers are also probably older so they are already established and ideologies are already set in stone whereas the younger students have the chance to more of a chance to get influenced by the individualistic system. Individualistic ideology - private self is more stressed than collective identity (americans, etc) In contrrast, kenyans emphasize roles and memberships. most significant attributes are public roles. If the pinnacle of everyone"s motivation is group harmony, control does not reside in my.
