• We have a lot of trouble telling the difference between real data (Stored and retrieved) and the
inferences and assumptions that was laid upon the real data, to make it a real data
• When we interact with the world is on a surface level
• Memory is trying to reconstruct events that have little details about
• We cannot encode and store every memory detail
• Transfer appropriate processing: your likelihood of remembering something is highly related to
similarity of the retrieval memory to the encoding context.
• If you learned something on dry land, you will learn about dry land better in that that type of
setting-trying to remember in a context using your memory.
• People learn the best when the context matches setting.
• We can learn something without trying. We will