PSYA01H3 Lecture : Chapter notes

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20 Jun 2011
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Memory the cognitive processes of encoding, storing, and retrieving information. Encoding the process by which sensory information is converted into a form that can be used by the brain"s memory system. Storage the process of maintaining information in memory. Retrieval the active processes of locating and using stored information. Psychologists are referring to 2 approaches when trying to understand memory: literal and metaphorical. Literal being the physical effects on the brain when the organism learns something which usually concerns physiological psychologists and neuroscientists. Metaphorical being the conceptuality of information processing models of memory which usually concern cognitive psychologists. Memory is useful in the time lapse between learning and responding to what has been learnt. Psychologists find it useful to consider 3 forms in our memory: Sensory memory memory in which representations of the physical features of a stimulus are stored for very brief durations (a second or less). It is difficult to distinguish from the act of perception.

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