PSYA02H3 Lecture Notes - Lecture 14: Tim Hortons, Leon Festinger, Cognitive Dissonance
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Dissonance: when there is a discrepancy between two attitude, dissonance occurs where the person experiencing the dissonance wants to reduce the dissonance. Leon festinger came across this woman who said the world is going to end on a specific date. She said aliens spoke to her and communicated by making her hands move. A study was conducted where individuals were given or depending on the condition. In the study, the participant was told to tap a pencil against a surface to create a rhythm. After the hour was up, they were given the money and were told to tell the next participant about the experiment. If the person received , they would tell the next participant that the experiment is simple but fascinating since they found out things about themselves: they said this because they didn"t want to be considered as dumb.
