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Lecture 22.docx

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University of Toronto Scarborough
Steve Joordens

PSYA02 Attitude Formation and Reformation How do you come to the opinions that you currently have? The study of attitude formation is the study of how people form evaluations of persons, places or things Examples: Should prostitution be legal? Or should people be allowed to do whatever they want if they don’t bring harm to others in the process? Central Traits – some traits may be more important that others in terms of organizing our impressions of others (warm/cold vs. polite blunt) - The idea that all words are not created equal Primacy Effect – the order with which we encounter traits matters, with earlier traits the largest effect - Wording and order is very important - Very important for resumes, CV’s and cover letters Importance of attributions in real life Situation vs. Disposition - When we watch someone behave or vice versa, a critical factors is whether or not you are acting a certain way due to surrounding or if it’s actually coming from you - Yourself vs the context (disposition vs situation) - Consensus (are you behaving in a way most people are behaving in a certain situation) - If high consensus, its attributed to the situation - If low consensus, its attributed to the disposition - Distinctiveness (is the behaviour that you are showing right now different from the behaviour that you normally show) - If high distinctiveness, its attributed to the situation - If low distinctiveness, its attributed to the disposition - People will watch you and they will form opinions based on what situation that you are in Cognition, Affect and Behaviour - Cognitive component (beliefs, ideas) - Affective component (emotions, feelings) (direct classical conditioning, vicarious classical conditioning or mere exposure) - Behavioural component (predispositions to act) – not always consistent with stated cognitive stance Attitude Change (The Elaborative Likelihood Model) The idea behind persuasion – depends on the ability and the motivation of the audience to really pay attention to what you are saying (are we even willing to listen) If yes – the central route to persuasion is used - Persuasion occurs if the arguments are compelling and the result is an attitude-change tha
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