Class Notes (806,513)
Canada (492,267)
Psychology (7,600)
PSYA02H3 (928)
John Bassili (120)

Chapter 15 part 1

2 Pages
Unlock Document

University of Toronto Scarborough
John Bassili

Lecture 19 (28-02-11): Chapter 15: Social influence Social influence refers to changes in our behaviour as a result of direct or indirect intervention by others, sales people are an example of people who create social influence Example: person gets into an elevator where there were six others, all of the sudden all of the other people turned and faced the back even though there was no door, even though the person didnt know why they did it he did it anyway without other people having to tell him what to do Low-Ball technique: the salesperson quotes an unusually low price, you agree to buy it at that price The salesperson them comes up with a reason to change the price, thus removing the reason you decided to buy Option not included Manager says we would be losing money Calculation error Trade in re-appraised lower Do you still buy it? Evidence shows that you tend to (they do it because psychologically they committed themselves to buying the car, their searching is over and they are relieved)
More Less

Related notes for PSYA02H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.