PSYA02H3 Lecture : Chapter 15 Lecture Notes + Slides

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20 Apr 2011
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PSYA02H3 Full Course Notes
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PSYA02H3 Full Course Notes
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How the actual, imagined, or implied presence of others influence our thoughts, feelings and behaviours: social influence: refers to changes in our behaviour due to the result of direct or indirect intervention by others. can be used in clever ways and not necessarily honest techniques (sales persons) con artists persuade others into giving them money by telling them tales. the low ball technique: sales person quotes an unusually low price, and you agree to buy it at that price. People conform easily because: the desire to be liked and the desire to be right. Even if that person is wrong: commitment: the more committed we are to our opinion; the less likely we are to conform. factors of why people conform: www. notesolution. com: outcome dependence: the desire to be liked. People want to fit in and avoid the negative aspect of being rejected or ridiculed. I nformation dependence: the desire to be right.

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