PSYB01H3 Lecture Notes - Lecture 6: Statistical Parameter, Psy, Sampling Error

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Identify factors to consider when writing questions for interviews and questionnaires, including defining research objectives and question wording. Describe different ways to construct questionnaire responses, including closed-ended questions, open- ended questions, and rating scales. Compare the two ways to administer surveys: written questionnaire and oral interviews. Distinguish between probability and non-probability sampling techniques . Describe simple random sampling stratified random sampling, and cluster sampling. Describe haphazard sampling, purposive sampling, and quota sampling. Describe the ways that samples are evaluated for potential bias, including sampling frame and response rate . Allows people to tell researchers about themselves. A method for studying relationships among variables and ways that attitudes and behaviors change over time. Provides useful information for making public policy decisions. Some important issues: assumes that people are willing and able to provide truthful and accurate answers. Attitudes and beliefs (evaluations; thoughts on issues) Response alternatives are the same for everyone. Useful when the dimensions of the variable are well defined.

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