PSYB01H3 Lecture Notes - Operational Definition, Double Negative, Public Opinion Quarterly
Document Summary
Psyb01 lec 5 - surveys and questionnaires. Survey = usually done on a large scale trying 2 get representative sample of the population. Want info on population (not necessarily national population just those that pertain to the research) Trying to get an idea of what all of the ppl in pop"n think about a particular thing. Sometimes questionnaires are used to collect smaller amounts of data: not trying to collect info that"s representative of entire pop"n; just trying to get info from group of participants of that stud. 1) define objectives: of the project: what do u want to find out, ppl"s attitudes, voting intentions, their purchasing behavior etc; What way can you ask the question in a way that will give the answer that you can use: need to make it clear and straightforward. Date: can"t use partially filled out questionnaires. Words that mean certain thing to you but something diff to others.
