Class Notes (811,138)
Canada (494,513)
Psychology (7,646)
PSYB01H3 (260)

PSYB01 - Lec 5: near-verbatim (Boudens)

13 Pages
Unlock Document

University of Toronto Scarborough
Connie Boudens

PSYB01 Lecture 5: PY Date: PSYB01 Lec 5 - Surveys and Questionnaires Survey vs. Questionnaire Survey = usually done on a large scale trying 2 get representative sample of the population Large-scale Want info on population (not necessarily national population just those that pertain to the research) Trying to get an idea of what all of the ppl in popn think about a particular thing Questionnaire: Instrument used for survey Sometimes questionnaires are used to collect smaller amounts of data o Not trying to collect info thats representative of entire popn; just trying to get info from group of participants of that stud Survey and questionnaire NOT same thing! Steps in Questionnaire Development 1) Define objectives o Of the project: what do u want to find out? o Ppls attitudes, voting intentions, their purchasing behavior etc; 2) List variables o Independent and dependent variables; background variables (demographics etc; - bg: what youre not directly analyzing) o Sometimes bg variables will serve as independent variables o w/ surveys will have a large # of variables; large amounts of data; whereas with experiment, dont have that many variables 3) Operationalize variables as questions o Writing questions thats the only way to measure variables in questionnaire-based questions o What wording can you use? What way can you ask the question in a way that will give the answer that you can use? o Need to make it clear and straightforward Develop wordings o For the questions Write proposed questions on index cards o Not requirement but helpful o How to organize ideas physically move around in order that you want them in o Order that you put questions on questionnaire is really impt can mean difference btn having a lot of ppl answering questionnaires and having ppl leave it blank (if question is off-putting, too long, onerous to fill out) 1 PSYB01 Lecture 5: PY Date: o Cant use partially filled out questionnaires Pre-test o The questionnaire o Questionnaires given out in large quantities; costly, time-consuming o Need to make sure good questionnaire (no typos, no bad questions etc;) b/c a lot of resources used o The same ppl who responded b4 wouldnt do it again if there are mistakes you cant use those ppl if they dont want to o Fill it out yourself and ask others who know a lot about questionnaire design to fill it out and also lay ppl who are like target audience ask the ppl to critique the questionnaire if something doesnt make sense/offensive/inapplicable Do they understand the questions/instructions? Do questions mean same thing to all? Words that mean certain thing to you but something diff to others Do questions elicit info you want? Does it give the info that you want? The way that ppl have responded may not actually give the info that you want How long does it take? When given to a lot of ppl, need to put how long itll take for them to fill out; let them know what time commitment will be Ask respondents in pre-test how long it took them Shorten List o Usually initially include a lot more questions than they actually need (novice question makers) o Dont want unnecessary questions not taking up a lot of the respondents time o Absolutely necessary questions pre-testing comes in handy here b/c theyll say which questions are redundant Refine questions o Based on feedback from respondents in pre-test Types of Questions Putting questionnaire together and decide what order to put in o General intro Includes what the questionnaire is about and how long itll take Some info about principle investigator and where respondent can get in touch w/ PI if want more info about study Normally starts out with easy questions (not invasive/not threatening); not demographics COME AT THE END! Demographics @ the end, never @ beginning Usually open-ended questions will be 0.5-2/3s of the way thru; end w/ demographics (sex, income, age) b/c off-putting if ask personal questions 2 PSYB01 Lecture 5: PY Date: Types of Questions: o Presence-absence Check off which items that do or dont apply Ex) Have you ever dated anyone u met @ any of the following places/events? Circle yes or no. @ work @ school etc; Yes/No questions aka dichotomous choice questions aka presence-absence o Single-choice Indicate which one category applies Options need to be mutually exclusive and exhaustive Mutually exclusive: make options so that person cant tick more than one category Exhaustive: should include all of the possible response options o If it doesnt , put option OTHER and ask ppl to fill in Ex) What year are you in at university? nd rd th First, 2 , 3 , 4 , Other:____ Or can ask how many credits completed? And have bracketed categories for what it represents Depends on how ppl identify with it need to know the population that youre drawing from, what categories useful for those ppl o Ex) US: use freshman, sophomore, jr, sr o Likert-type Appears to be on continuous scale (5,7,9 pts) Indicate how much they agree or disagree with a statement, like or dislike something etc; Clearly write instructions for how you want question to be filled in Circle, X Sometimes worded in diff directions for the questions To keep ppl from answering the same thing always (circling same #) So they have to think more carefully about answer, have to think about wording to circle You want continuous variable with interval type scale rather than dichotomous variable Tips: Strongly agree (or other positive notation) always on right side, with 5, 7, 9 for strong agreement o Seems to be easiest thing 4 ppl to understand Word some statements +vely and some vely o So ppl think carefully about their answer Use direct (-) statements 3
More Less

Related notes for PSYB01H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.