- thought that is unconscious, unintentional, involuntary and effortless
- Helps us understand new situation by relating them to our prior experiences.
- people formally use schemas, which are mental structure that organize our
knowledge about the social world.
- These mental structures influence the information we notice, think about, and
- Given a label, we fill in he blanks with all kinds of schema-consistent
- Typically very useful for helping us organize and make sense of the world and
to fill in the gaps of our knowledge.
- the extend to which schemas and concepts are at the forefront of our minds
and therefore are likely to be used when we are making judgments about the
- Schemas are accessible for three reasons:
1) Some schemas are chronically accessible due to past experience.
This means that schemas are constantly active and ready to use to
interpret ambiguous situations.
2) Schemas can become accessible because they are relation to a
current goal. For example if you are studying for a test in your
abnormal psych course, and need to learn about different kinds of
mental disorders, then this concept of mental disorders might be
3) Schemas can become temporarily accessibly because of our recent
experiences. This means that a particular schema or traits is not
always accessible but happens to be primes by something people have
been thinking our or doing before encountering an event. For
example you saw an ad on the bus about alcoholism, and then as
soon as you see the guy next to you sit down, you think from the way
he is behaving, he is an alcoholic. This is so because that thought of
an alcoholic was fresh in your mind and hence readily available.
- The process by which recent experiences increase the accessibility of a
schema, trait, or concept, making it more likely that you will use this
information to interpret a new eventsuch as the behaviour of the man on the
bus. Even though this new event is completely unrelated to the one that
originally primed the schema, trait or concept. - Priming is a good example of automatic thinking because it occurs quickly,
unintentionally, and unconsciously. When judging others, people are usually
not aware that they are applying concepts or schemas that they just happened
to be thinking about earlier.
- The finding that people’s beliefs about themselves and the social world persist
even when the evidence supporting the beliefs is discredited (Ex in a
courtroom, some new evidence is presented bu the judge tells the jury to
disregard it when making your decision. You can’t really disregard it and you
continue to think about it.)
- When people encounter new evidence or have old evidence discredited, they
tend to not reviser their schemas as much as we might expect. People are not
always passive recipients of information. However, they often act on their
schemas, and in doing so, can change the extent to which these schema are
supported r contrasted. In fact people can inadvertently make their schemas
come try by the way they treat others. This is called self-fulfilling prophecy.
- It occurs when we have an expectation about what another person is like that