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PSYB10 Lec1_Chapter3.docx

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University of Toronto Scarborough
Elizabeth Page- Gould

PSYB10 Lec1 ch. 1-3 Chapter 3 Social Cognition • Social Cognition - The way people think about themselves and the social world - Thinking about social objects • Social objects - Physical object that has the ability to engage in social cognition • Automatic thinking - Nonconscious, unintentional, involuntary and effortless thinking • Controlled Thinking - Conscious, intentional, voluntary and effortful thinking - Requires mental energy • Perception - Becoming aware of something through the senses • Pre-attentive processes  Very quick processing of a complex scene  Grabs eye in less than 250 ms • Gaze detection  Notice people that look like they are staring at us • Processing/Encoding - Focusing on things most relative to us • Encoding  Taking information from environment and storing in our memory • Attention  Selective perception • Visual attention • Schemas - Mental structures that organize our knowledge about the social world - Encompasses our knowledge about many things – other people, ourselves, social roles, etc • Race & Weapons “Shooter Task” - In experiment, people were shown pictures of people’s faces and then tools. - Told to choose whether it was a weapon or a tool; had half a second to identify picture and press key - Found that people more likely to choose the tool as a weapon for black faces • Function of schemas - Used to “fill in the blanks” - Help us organize and make sense of the world and fill in the gaps of our knowledge • Schemas as memory guides - People tend to remember info that is consistent with their schemas • Persistence of schemas - When people get successful feedback, they believe it is true even when told it was fake • Perseverance effect o The finding that people’s beliefs about themselves and the social world persist even after the evidence supporting these beliefs is discredited - Case where people have an expectation about what another person is like which: - Influences how they act towards that person - And causes that person to behave consistently with their original expectations - Ex. teacher given students’ IQ tests  tr
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