PSYB10H3 Lecture Notes - Lecture 4: Jaywalking, Automaticity, Norm (Social)
Document Summary
A like or dislike toward someone or something. The target of the attitude; the thing about which you hold an. Attitude can be a thing, person, place, or even an idea: abcs. Cognitive: what you think about something: what goes into an attitude, valence. Bipolar dimension from good to bad: strength. Intensity of the attitude(how arousing the object is) Cud have similar lvl of valence but differing strength(i. e. bad valence for attitude in terms of how intensely differs: attitude types. A like or dislike toward an object stored as an association in your semantic network (i. e. war,faminehunger associate with badness vs. flower associate goodness) The association is between the object and your concepts of good and bad . May not be aware of your implicit attitudes. Measure with reaction time: attitudes and behaviour, your belief about something, your behaviour in relation to that thing. Both connects: theory of planned behaviour, cognitive dissonance.
