Class Notes (808,231)
Canada (493,092)
Psychology (7,612)
PSYB10H3 (543)

everything she said.

4 Pages
Unlock Document

University of Toronto Scarborough
Elizabeth Page- Gould

Lecture 2 Methods and Social Cognition social psychological toolkit: type of different experiments and measures that you will in general see across a lot of things we learn in class -self-report/surveys: we may be doing a self report right now; obtained by pencil-and- paper (traditional), computer survey (more widely used now) and interview (not as common); -reaction time tasks: common procedure; sit in front of computer screen and you have press various buttons in a certain speed; we’re interested in the speed at which you can do various tasks; the reason for this is in the late 1800s, a Dutch scientist basically identified that the harder a task is, the longer it takes you to do it, eg, adding 2 numbers together or dividing 2 numbers together which is slightly longer to do which reflects how much it takes you to think about it because of it, reaction times are very interesting; usually meant the longer time spent, the concepts are more distally related to each other or it’s a harder task; obtained by computers, stop watches (old school), video/audio (code the time stamp when they hit the button); -priming: where they try to elicit a mood in you or put a context, make something accessible in your mind, a certain concept; can be subliminal, something you don’t even see depending on what the stimulus is that could range from 30ms to 100ms, but around 100ms is the threshold for awareness depending on what stimulus you’re talking about; we also do explicit priming; if she flashes an image of a lady screaming, then the professor expects to see a change in behavior; fear is something people prime all the time -nonverbal/verbal behavior; obtained by video cameras (common and good way, can go back and recheck), audio recording (reduced quality based on what behavior you’re looking at) and close observation (through one way mirror which is imprecise since you can’t go back and double check your work later); behavior is a hallmark of social psychology, we like action that people do -neuroscience and psychophysiology; complex expression = behavior research and statistical methods; don’t have to do any statistics, but will need to know what statistics to use for what experimental design Marc Hauser, Harvard; he’s a social cognitive evolution psychologist, spans a lot of things; turns out he faked a lot of his data and currently in the process of being kicked out of Harvard; he did videotaped his monkeys and people went back to check and saw that the behavior he reported were not there at all; prefer videos so that people can come and check to make sure you’re not lying; very rare, in 7 million papers in the last 50 years less than 500 found to be falsified in some way, it’s still a lot, but less than 1%; science corrects itself since everybody is fighting with everybody else neuroscience: obtained by functional MRI (fMRI, measure the amount of activity that is in each brain area, great for localizing on particular brain areas), brain-damaged patients (eg, there’s a few neurological disorder, if you have a motorcycle accident, damage to the prefrontal cortex which loses the ability to control your impulses, they don’t realize the extent they lost to basic brain functioning in social environments, they can’t perceive the cues that other people are giving them when they did something inappropriate of that nature; an example of an area in the brain that became lesion that meant that it atrophied or was damaged as a result, change in the ability to assess the social world) and electroencephalogram (EEG) psychophysiology: obtained by spot and band electrodes: put a bunch of electrodes on people; temperature sensors, plethysmographs (the amount of blood flow that’s underneath the particular sensor; send infrared laser into someone’s skin, the amount of red that’s observed reflects the amount of oxygenation of your blood which bounces light back after absorbing a certain amount, from that we know how much blood is flowing from your finger tips or in your ear or anywhere), and saliva (get lots of stress hormones from it, you get other fun sex hormones which predicts interest in stuff); look at social responses from stressful activities; For example, the game Taboo (fun party game), it’s a game where you prompt people when they’re supposed to guess a word that’s on the top of the little card where you can’t say 5 little words that’s also on the little card that are closely related; when people are prompting, their sympathetic nervous system totally actively engage; the heart starts contracting more strongly as well as quickly; depending how good or poorly you’re doing, the heart starts to put out more blood on each beat even when you’re just resting or decreases the amount of blood you put out Methods -Scientific Method: Pioneer in the scientific method, Iraqi researcher was a physicist but interested in vision, drew on experiments and revision; Francis Bacon and William Watt; they came up with the Hypothetico-deductive method (we have a hypothesis and we deduced it and we’re going to revise it as well); 1. Examine past knowledge/research and other findings; 2. Form a theory: should start off theoretically; 3.
More Less

Related notes for PSYB10H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.