- Fundamental basis of social psychology
- What is social cognition?
- Thinking about social things/social objects.
- Social Objects: refer to people but also nonpersons.
- A physical object that has the ability to engage in social cognition
- An object that can think about other objects and can think about other social objects.
- You can consider them and be aware of them
Social Cognition (Basics)
- 1) Automatic cognition
- 2) Controlled cognition
- 1) Perception
- 2) Processing/Encoding
- 3) Storage/Knowledge Representation
- 4) Retrieval/Application
- Become aware of something/ perceive it in the environment.
- Occurs through the senses
- Pre attentive processes – when you rapidly process a complex scene
- Rapid = less than 250 milliseconds
- Complex = large, multi-element display of information
- Something that catches your eye or pops out at you
- Gaze Detection: Face that is looking at us stands out more and we tend to look at that more.
- Encoding: selecting information from the environment and storing it in memory
- Selective perception
- Mental set of expectations for a person or a situation for pretty much anything about the social
- Mental structures used to organise knowledge about the social world around themes or
subjects. - Facilitate efficient processing
- Guide attention and memory
- Lead to a bias against schema incongruent information (ie stereotypes)
- Speed VS accuracy trade off when using schemas (esp in social world)
- Self Fulfilling Prophecy Experiment
- Our expectations shape our own perceptions and behaviours and that is propagated into social
networking/the social world.
- Prototype Theory of Categorization (Rosch 1973)
- Objects are classified based on similarity to a prototype
- Semantic Network: Related concepts are stored closely together in memory
- Spreading Activation: Thinking about one concept will “activate”, “prime”, or make “accessible”
a related concept AND inhibit unrelated concepts
- Accessibility: the extent to which concepts are at the forefront of your mind.
- Accessible concepts shape social cognition
- Ironic Effects of Thought Suppression
- White bear – “don’t thi