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PSYB10 Lecture 1 Notes

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Elizabeth Page- Gould

Lecture 1 Social Cognition - Fundamental basis of social psychology - What is social cognition? - Thinking about social things/social objects. - Social Objects: refer to people but also nonpersons. - A physical object that has the ability to engage in social cognition - An object that can think about other objects and can think about other social objects. - You can consider them and be aware of them Social Cognition (Basics) - Thinking: - 1) Automatic cognition - 2) Controlled cognition - Cognition: - 1) Perception - 2) Processing/Encoding - 3) Storage/Knowledge Representation - 4) Retrieval/Application Perception: - Become aware of something/ perceive it in the environment. - Occurs through the senses - Pre attentive processes – when you rapidly process a complex scene - Rapid = less than 250 milliseconds - Complex = large, multi-element display of information - Something that catches your eye or pops out at you - Gaze Detection: Face that is looking at us stands out more and we tend to look at that more. Processing/Encoding: - Encoding: selecting information from the environment and storing it in memory - Attention: - Selective perception - Schemas: - Mental set of expectations for a person or a situation for pretty much anything about the social world. - Mental structures used to organise knowledge about the social world around themes or subjects. - Facilitate efficient processing - Guide attention and memory - Lead to a bias against schema incongruent information (ie stereotypes) - Speed VS accuracy trade off when using schemas (esp in social world) - Self Fulfilling Prophecy Experiment - Our expectations shape our own perceptions and behaviours and that is propagated into social networking/the social world. Storage/Knowledge Perception - Prototype Theory of Categorization (Rosch 1973) - Objects are classified based on similarity to a prototype - Semantic Network: Related concepts are stored closely together in memory - Spreading Activation: Thinking about one concept will “activate”, “prime”, or make “accessible” a related concept AND inhibit unrelated concepts Retrieval/Application - Accessibility: the extent to which concepts are at the forefront of your mind. - Accessible concepts shape social cognition - Ironic Effects of Thought Suppression - White bear – “don’t thi
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