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Chapter 7 notes- Conformity

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Ingrid L.Stefanovic

Chapter 7 Conformity: Influencing Others Conformity: - Change in behaviour as result of the real or imagine influence of other people. - Knowing why and when people are influenced by others will help us understand whether a given act of conformity in their own life is wise or foolish. - People probably conformed because they did not wish to be ridiculed or punished for being different from everybody else; they chose to act the way the group expected them to, so they wouldnt be rejected or disapproved of by group members. Informational social influence - conforming because we believe that others interpretation of an ambiguous situation is more correct than our and will help us choose an appropriate course of action - When we subsequently act like everyone else we are conforming, but not because we are wear individuals with no self reliance. Instead, the influence of other people leads us to conform because we see them as a course of information to guide our behaviour. - When we are facing an important decision, we are even more likely to rely on other people for information and guidance. Private acceptance - Conforming to other peoples behaviour out of a genuine belief that what they are doing or saying is right. Public Compliance - Conforming to other peoples behaviour publicly, without necessarily believing in what they are doing or saying. Three situations in which you are most likely to produce conformity because of informational social influence: 1) When the situation is Ambiguous- Ex. When theres a fire alarm in the building, and you dont know what to do, you most likely turn to the people around you to see if the situation was an emergency. When you are unsure of the correct response, the appropriate behaviour, or the right idea, you will be most open to influence from others. In such situation, when ambiguity abounds, people are especially likely to be influenced by the actions of those around them. 2) When the situation is a Crisis-when the situation is a crisis, we usually dont have time to stop and think about exactly which course of action we should take. We tend to feel scared and panicky and so it is only natural
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