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Ch 12 notes- Prejudice and Stereotyping

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Ingrid L.Stefanovic

Chapter 12 Prejudice and Stereotyping Prejudice - An attitude - Ex. If I am prejudice against native peoples, then that means I dislike natives as a whole. - Made up of three components: 1) Affect or Emotion- representing the type of emotion linked with an attitude ( ex. Warms, anger) 2) Cognitive- involving the beliefs or thoughts (cognition) that make up the attitude 3) Behavioural- relating to ones actions-people dont simply hold attitudes, they usually act on them as well. Prejudice: Affective Component - prejudice refers to the general attitude structure and its affective (emotional) component - Can involve either negative or positive affect. Ex. --> you could be prejudiced against or in favor of Torontonians. In one case, your emotional reaction is negative: When a person is introduced to you as Mike from Toronto, you will expect him to act in a certain way that you associate with those snobbish Torontonians. Conversely, if your emotional reaction is positive, you will be delighted to meet another one of those sophisticated, cosmopolitan Torontonians - Prejudice consequently refers to as a hostile or negative attitude toward people in a distinguishable group, based solely on their membership in that group. Ex. If I am prejudice against native peoples, then that means I dislike natives as a whole. Stereotypes: The Cognitive components Stereotype - a generalization about a group f people in which identical characteristics are assigned to virtually all members of the group, regardless of actual variation among the members. Once formed, stereotypes are resistant to change on the basis of new information. - Gordon All port was thing of stereotyping as the law of least effort. The world is just too complicated for us to have a highly differentiated attitude about everything. Instead we maximize our cognitive time and energy by developing elegant, accurate attitudes about some topics, while relying on simple sketchy beliefs about others.
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