PSYB10H3 Lecture Notes - Lecture 4: Orson Welles, Social Proof, Episodic Memory
17 Oct 2012
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B: behavioural: what you are likely to do. Valence: how good or bad you think something is, or bipolar dimension from good to bad. Strength: it is the intensity of the attitude, how much something. Explicit attitudes: a like or dislike toward an object that is stored in the form of a statement and of which you are fully aware. Explicit attitudes are propositions, which is a statement or assertion that expresses a judgement or opinion. You always know what your explicit attitudes are. Implicit attitudes: a like or dislike toward an object stored as an association in your semantic network, it is an association between the object and your concepts of good and bad . You may or may not be aware of your implicit attitudes. Your belief about something and your behaviour in relation to that thing are both affecting each other.
