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Friday September 17.docx

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University of Toronto Scarborough
Elizabeth Page- Gould

Friday September 17, 2010 Methods of Social Psychology and Social Cognition - Reaction time tasks- interested in speed in which various tasks are performed-late 1800 dutch scientist identified that the harder a task is the longer it takes to do. Usually obtained through computers - Priming- elicit a mood in a person/trying to make something accessible in the mind- can be subliminal (around 100mil sec) explicit=you are aware of a fearful (or w/e) emotion and rate the reaction based on its effect - Non verbal/verbal behaviour- can be obtained many ways- commonly with video. This is good bc you can go back and check various things. Close obs=one way mirror checking things on a list while observing you. - Neuroscience- 3 main tools **refer to slide. - Research and stat methods: - Scientific method hypothetic deductive method: 5 steps - Variable types- - Correlational design: key features- 2 dependent variables, no experimental manipulation, should be random sampling - Statistical analysis- correlation, regression or Bayesian. *proper interpretations **know this for midterm- cannot say that correlation equals causation - Quasi experimental key features there is a defined predictor and outcome, IV (independent variable) is not manipulated (they’re known groups ) **common is Stratified random sampling** - Comparison/control group important bc you want to know how one groups responses compare to another groups - Example of quasi exp design—theory of mind studies take 3 and 5 year olds- from this design there is a diff between 3 and 5 year olds, theory of mind develops sometime during this age period - Stat analysis- refer to slide. - Experimental designs- key features- manipulated IV, must also be random assignment to various conditions. **Example: MDMA aka ecstacy-ppl believe that the drug makes you more connected to others. One group given MDMA and the other a placebo- randomly assigned to groups- looked at the 6 emo faces, were supposed to say what emotion was being expressed- ppl were not more accurate when guessing the emotions of other faces when on MDMA as opposed to the placebo groups- they were significantly less accurate in interpreting anger thn the control group- we feel that the drug connects to other ppl bc we don’t see rejection - Proper interpretation of this exp is that IV causes DV** Social Cognition- thinking about social objects - With cognition when we think about a non social object/ a non human, a pen- based on its properties we know wht will happen it will drop to the fall and roll-this is a normal object----social object is any object that can essentially think and engage in another object- think about humans- if you push someone you cannot fully predict what will happen-that person is thinking on their own- *how do we perceive, understand and predict other ppl? - Social cognition*- thinking=automatic cog-social processes, doctors make you think of nurses...just becomes relevant---- controlled cog-when you sit down and take a test-answer qs, focus control thinking - Cognition:4 main things in regards to social cog - Perceptionbecoming aware of something through the senses- perceiving something in the world. Pre-attentive Processesrapid processing of complex scene- anything with a lot of visual limits (many ppl, objects, tech, in one scene) rapid is less than
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