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Lecture 9

Lecture 9 Notes

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Elizabeth Page- Gould

PSYB10 Social Psychology Lecture 9 Conformity and Dissent Conformity, Compliance, and Obedience Conformity change in behaviour due to the real or imagined influence of other people You are changing your behaviour due to influence, but this influence can be more or less obvious to you in terms of how you change your behaviour Compliance change in behaviour due to direct requests from another person Key way to differentiate between conformity and compliance: Compliance is Buy this product! Oh, maybe I should buy that product. People are aware that they are being pressured by others Obedience change in behaviour due to the commands of an authority figure Usually the most extreme form Conformity Compliance Obedience Increasing Pressure on the Individual They do represent an underlying process that is somewhat the same, but the amount of pressure on you as an individual increases as you move from conformity to compliance to obedience Conformity A change in behaviour due to the real or imagined influence of other people How Does Conformity Operate? Multiple levels of ways you can be influenced to conform Implicit Social Influence idea of associative, things you associate with other things, those associations are what drive your behaviour Informational Social Influence where we look to other people and get information from them, and that is why we change our behaviour
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