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Lecture 10

Lecture 10 Notes

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Elizabeth Page- Gould

PSYB10 Social Psychology Lecture 10 Attitudes and Persuasion What are Attitudes? A like or dislike that influences our behaviour towards someone or something The things you have a positive or negative feeling about ABCs: all of these put together comprise an attitude What Goes into an Attitude? You can have attitudes of varying intensities; intensity can differ although the feeling is the same Attitude Types Explicit Attitudes Attitudes you store in the form of a declarative statement; you could construct a sentence and that would describe your attitude. You are always aware that you hold them. Implicit Attitudes They are stored in you semantic network Two concepts: the concept of goodness and the concept of badness and attitudes are associated with these concepts Ex. I associate Tim Hortons coffee with goodness. Some people have implicitly negative attitudes to some social groups but if you ask them they may say the opposite, maybe not even knowing they feel differently Attitudes and Behaviour We tended to find attitudes in driving behaviour
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