PSYB10H3 Lecture Notes - Social Currency, Social Proof, Reciprocal Liking

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12 Nov 2012
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Propinquity (proximity) effect:more we see and interact with other people the more likely we will become friends. Mere exposure effect: more exposure to a neutral effect, the more you will like it. More times its repeated the more you will like it. Exceptions, if u have a negative effect about something, the more you see it the more you will dislike it. Westgate west apartment: they were lookin at friendships among mit married couples in married couple dorms. They found next door neighbours 41% were friends. 2 doors apart, likelihood of friends were cut in half. People who were at the base of the stairs people who would pass by their house, had more friends from second floor than those on first floor. Just all to say we like people that we interact the most with. More research on mere exposure: had a confederate and actor sit in the front row of classes.

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