Psyb30 Lec 8 Motivation
Level 1 personality – broad characteristic traits
Level 2 – social motives life goals etc. characteristic adaptations
Personality traits – How?
Motives – Why?
McClelland – Motivation is a recurrent preference of readiness for a particulat
quality of experiencem which energizes, directs, and selects behavior in certain
Individual differences in needs – Not need for water, but need for chocolate.
These needs are a filter/lens of how people see the world. Helps to shape and
organize certain behaviors.
Social motives (implicit) not same as conscious intention
TAT (Thematic Apperception Test) “Projective Test” – Story content reveals the
underlying needs, conflicts, and complexes that the subjects ‘project’ onto the
Arousal condition and control condition.
TAT – Poor reliability – responses across cards don’t correlate well
Poor criterion validity – do results show what it is supposed to show
Poor convergent validity – between self report and TAT
Achievement Motivation (n Ach) – Rec