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Lecture 12

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Marc A Fournier

PSYB30H3 Personality Mon, Feb 282011 Lecture 12 Week 7 slides Overview of Week 7 lecture The Legacy of David C. McClelland The Needs for Power & Intimacy Trait x Motive Interactions Introduction to Social Motivation McClelland pioneered the study of several motivations AKA needs (including Social Motivation) His Definition of a MotiveNeed: A recurrent preference or readiness for a particular quality of experience, which energizes, directs, and selects behaviour in certain situations Given a certain motivation or preparedness, I will see the world in slightly different ways than people with different motivational preferences Motives are different from Traits Traits refer to questions of what. ex: What behaviours do people typically show, or What thoughts does someone typically have? Motivational constructs refer to questions that begin with why. ex: when we ask ourselves why someone does what they do, were seeking the motives in their behaviour. Were assuming their behaviour is purposeful, deliberate and motivated towards a certain end. So, were seeking to answer what is the motive underlying within our behaviour? Motives are different from Conscious Intentions Some motives are known to us. We can look inside of ourselves and become aware of the intentions we have and the goals were pursuing. However, McClelland felt that there were some motivations that were only partly accessible to consciousness, they lie outside of conscious awareness and they play a profound role in shaping our perception, cognition and behaviour. So, much of which motivates us are motives which we are not consciously aware of This creates a conundrum methodologically. How do you measure something that people are not aware of? The most common tool used in personality psychology research is the self-report. They rely on participants to tell them what he or she is like, what he or she wants. But if the profound motives that energize peoples behaviours are outside of conscious awareness, we obviously cant rely on self-report People cant report on things of which they arent aware...duhhh How then do we gain access to these implicit, unconscious motivations? Thematic Apperception Test (TAT)
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