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PSYC12 – Psychology of Prejudice Lec 3.docx

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Michael Inzlicht

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PSYC12 – Psychology of Prejudice Lec 3: Maintenance of Stereotypes 5/27/2013 10:29:00 AM Maintenance of Stereotypes: Cognitive - how is it possible for a person who is racist to vote for someone who is black Subtyping - re-fence stereotype-disconfirming individual - Don Cherry, dislikes French Canadian hockey players but when confronted he says he does like them mentally putting people in different categorizes ‘yeah he’s French but he’s a different kind of french’ does this to take away that he’s doing something different from his current beliefs - allows for maintenance of stereotypes and prejudice - allows people to feel non-prejudiced - can still dislike a group but like certain people that belong to that group Macrae, Milne, & Bodenhausen, 1994 - humans have developed cognitive ‘tools’ allowing us to analyze social environment efficiently - stereotypes are one of these ‘tools’; they allow us to forego effortful individuation, make useful predictions, when taxed, people use stereotypes - are stereotypes energy-saving devices? - participants performed two tasks simultaneously - task 1 – impression formation: name followed by 10 trait terms half given a stereotypic label (eg. Doctor, artist, skinhead) half given no label half of the traits were stereotypic, half neutral - task 2 – information monitoring ps. heard a 2 minute passage on Indonesia - DV: recall of traits with appropriate targets: performance on multiple- choice test on passage - results confirmed predictions: stereotypes improved recall for stereotypic and neutral items improved MC performance - reason why stereotypes are maintained save cognitive resources, helps manage our day without getting too stressed out - the world appears not so much as it is, but as we are - the way we answer what we think a person is like depends on what we are Bruner & Goodman, 1947 – guess the size of disc, despite the disc being the same size what they found consistently ppl were more or less unaccurent about size, when it was coins they thought it was bigger then it actually was, the bigger the value the bigger they actually thought they saw that the coin size was – gets to the idea that we give value to these metal objects because they do have value in our society and the more value they have the bigger we actually see the physical size of the coin, change what we physically see in front of you - sane thing can happen when we see people, gets to idea of confirmation bias Confirmation Bias - stereotypes bias information in confirmatory manner - confirming info more fully processed - ambiguous info seen as stereotype confirming - experiment: 2 blacks having convo in park – seen full of aggression, two white – no, what changed was the perception of the scene -> we think they are valid description of our world - studies have shown that wh
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