PSYC11H3 Lecture Notes - Face Validity, Internal Consistency, Jargon

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17 Dec 2012
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Attitudes towards reading, cell phones, weather, class times, youtube, music. Items rated using several response options >multiple response options. There are multiple items that can be quantitative assessed. Potential problems using a single item scale. Three problems: (spector, 1992: single item measurement may be: May be limited in range of coverage. Observed scores: three components: ncy reliability, 1. Intro to attitude scales: likert type: 1. Criteria for writing attitude items ( spector 1992: 1. Write an equal number of both pro and anti items. Be careful when writing anti items; problems with use of no and not : do not have the response as no, not, never. Example: a house without a cat is not a home-> if in favour with cats you will strongly agree -> pro item. You can never really trust a cat -> agree or disagree?-->anti item. *notice that all of these are straight forward declarative statements. Don"t use jargon, slang, informal expressions: 5.

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