PSYC11H3 Lecture Notes - Ambivalent Sexism, Scientific Control, Internal Validity

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4 Dec 2013
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Would lsoe some internal validity but wld be more natural. Randomly: would go to a place where they are, like a mall, and do study in the natural setting that they naturally exist. Control over independent variable: can do something simple, like put an advertisement out. Each participant has or does not have a condition. Bcs in lab its very specific, stare at a screen, look at this dot. In the world, not sure if they saw it but hope majority of ppl in study saw it the indep variable. In lab can randomly assign in field settings. Every code of behaviour, find new thing and consider it, then re-code and then go again and again and again. Were there societal influences: difficult to replicate bcs its in natural environment, cant replicate exactly the same thing everytime, difficult to record data accurately.

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