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Lecture 5

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University of Toronto Scarborough
Michael Inzlicht

LECTURE 5 – PREJUDICED PERSONALITY Prejudiced personality - Authoritarianism: oAdorno: submissive to authority, strict adherence to social norms, rigid thinkers. Freudian Approach: Strict disciplinarian parents, project deviant impulses to out-group  Criticism: Freudian does not consider environmental factors.  Equal opportunity bigot: dislike everybody oAltemeyer: submissive to authority, aggression towards outgroups, conventional thinking. Politically conservative, equal opportunity bigots  Criticism: unlikely that all people in Nazi to have same personality - Social dominance orientation (SDO): preference for inequality among social groups oHigher status people tend to be high in SDO as it “legitimizes” inequality oMen believe in hierarchy more than women oPratto & Shih 2000: high SDO show more explicit bias. Do they show implicit too?  Method: high and low SDO do evaluative priming task  Present with good and bad words, evaluate word  Before word, subject primed with pronouns (us or them)  Reaction time for words paired with pronouns measured  Study 1: high vs. low SDO  Study 2: high vs. low SDO after threat  By measuring reaction time it will reveal attitude towards “us” and “them”  Results for study 1:  Low SDO: no out group derogation but showing in group fav – egalitarian. Quicker when “us” is associate with good than bad. As quick to respond to good and bad when primed with “us” or “them”  High SDO: did show in group fav but no out group derogation at all  Conclusion: maybe they feel this way because they’re not threatened  Results for study 2:  Low SDO: similar to last study  High SDO: showed higher in group fav and a lot out group derogation  People generally show in group bias but when we are threatened, high SDO wants to maintain high status and thus show out group derogation - Need for structure (NFS) oForget about prejudiced personality; are there general dispositions that increase stereotyping? oNFS: seeking definite (black and white) answers, shy away from uncertainty, simplify world into more manageable forms tend to think heuristically Prejudiced personality: controlling prejudice - Motivation to control prejudice – motivation people have to regulate impulses oWhy? Change in real values? Motivated by social pressure? oDespite dis
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