LECTURE 5 – PREJUDICED PERSONALITY
oAdorno: submissive to authority, strict adherence to social norms, rigid thinkers.
Freudian Approach: Strict disciplinarian parents, project deviant impulses to out-group
Criticism: Freudian does not consider environmental factors.
Equal opportunity bigot: dislike everybody
oAltemeyer: submissive to authority, aggression towards outgroups, conventional
thinking. Politically conservative, equal opportunity bigots
Criticism: unlikely that all people in Nazi to have same personality
- Social dominance orientation (SDO): preference for inequality among social groups
oHigher status people tend to be high in SDO as it “legitimizes” inequality
oMen believe in hierarchy more than women
oPratto & Shih 2000: high SDO show more explicit bias. Do they show implicit too?
Method: high and low SDO do evaluative priming task
Present with good and bad words, evaluate word
Before word, subject primed with pronouns (us or them)
Reaction time for words paired with pronouns measured
Study 1: high vs. low SDO
Study 2: high vs. low SDO after threat
By measuring reaction time it will reveal attitude towards “us” and “them”
Results for study 1:
Low SDO: no out group derogation but showing in group fav – egalitarian.
Quicker when “us” is associate with good than bad. As quick to respond to good
and bad when primed with “us” or “them”
High SDO: did show in group fav but no out group derogation at all
Conclusion: maybe they feel this way because they’re not threatened
Results for study 2:
Low SDO: similar to last study
High SDO: showed higher in group fav and a lot out group derogation
People generally show in group bias but when we are threatened, high SDO wants to
maintain high status and thus show out group derogation
- Need for structure (NFS)
oForget about prejudiced personality; are there general dispositions that increase
oNFS: seeking definite (black and white) answers, shy away from uncertainty, simplify
world into more manageable forms tend to think heuristically
Prejudiced personality: controlling prejudice
- Motivation to control prejudice – motivation people have to regulate impulses
oWhy? Change in real values? Motivated by social pressure?