LECTURE 3 – MAINTENANCE OF STEREOTYPES
- Some reasons for maintenance of stereotypes may also contribute to their origins
- Who is it possible for a racist to vote for Obama?
- Subtyping: it allows for maintenance of stereotypes while putting certain people into a
different category. E.g. Obama is half white
- By subtyping, you can like certain people of one group of people you dislike; makes us feel
- Macrae, Milne & Bodenhausen 1994
oHumans have developed cognitive tools allowing us to analyze social environments
efficiently. Stereotypes are one of those “tools”
They make useful predictions
oAre stereotypes energy-saving devices?
oParticipants performed two tasks simultaneously
oTask 1—Impression formation:
Name of a person followed by 10 trait terms
Half terms given a stereotypic label (e.g. doctor, artist, skinhead). Half neutral.
oTask 2—Information Monitoring:
Participants heard a 2 minute passage on Indonesia
oDV: Recall traits with appropriate targets; performance on MC test on passage.
oResults: stereotypes improved recall for stereotypic AND neutral terms
- Our first impression of somebody has implications on how we see our world and who we are
- Bruner & Goodman 1947
oExperiment had children estimate size of various disks. They were more or less correct
when they saw 1,5,10 cent sized disks. But when they were actual coins, they thought
the coins were bigger than their actual size. Why? The value we put on things can
cndnge what we actually see
o2 experiment: 2 groups – rich vs. poor children. Rich children saw coins closer to
- Confirmation bias: info confirming to stereotypes processed more full