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Lecture 4

PSYC12 week 4 lecture notes

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University of Toronto Scarborough
Michael Inzlicht

Week 5 PSYC12 Lecture 4 – Modern Prejudice Stereotype Suppression (continued from last week) - Stereotypes are efficient, fulfil motivation, and automatic But: - They negatively impact targets - Society has deemed stereotyping to be unsavoury Solution: - Suppress stereotypes Mental Control requires - Operating Process (OP) o Takes action to meet desired state (prevent stereotypes) o Resource-rich, controlled - Monitoring Process (MP) o Compare current state with desired state (scans mind for stereotypes) o Resource-free; automatic - With a goal, OP takes action if unwanted thoughts come up. MP detects unwanted thoughts and sends it to OP, which OP then attempts to get rid of it - The monitoring process is automatic, and does not take up much energy. However OP takes up energy. Under cognitive load, OP fails, MP continues and results in opposite of intended thought, because MP continuously detect unwanted thoughts but cannot get rid of it Goal > Operate > Monitor > Goal > Operate > Monitor > etc. Macrae, Bodenhausen, Milne, Jettin 1994 Hypothesis: because suppressors activate the unwanted stereotype repeatedly (MP), they will experience “rebound effect” (greater activation). I.e., people that suppress stereotypes will react to stereotypical words faster Methods: suppress skinhead stereotype vs. non-suppress - Write ‘day in the life’ of photographed person - DV: lexical decision task (important) o Participants are presented with a string of letters o Judge whether presented strings are words or non-words o If construct is primed, they will react to it more quickly to words associated with skinheads Week 5 PSYC12 o Reaction time for stereotypical words (aggressive, racist) o Shorter reaction time = more activation - Lexical decision task can uncover whether someone was thinking about stereotypes about a group - Lexical decision task (LDT) measures the activation of a construct (e.g., whether stereotypes are activated when shown a picture of a skinhead) - Participants may not consciously believe those stereotypes about skinheads, but they have been introduced to these stereotypes by society, and they will react to stereotype words faster Results: suppression can lead to rebound effects > greater activation of thought than would be the case if thoughts were not suppressed. I.e., suppression is a bad way to not think about stereotypes - This affects thought and behaviour as well, i.e., suppression leads to greater alienation to stereotyped populations - Critiques: will this generalize to other groups or predict real behaviours? Modern Prejudice Prejudice has changed from the old days; people are no longer explicitly systematically segregated Modern Racism - Polls show decrease in racism – does this mean racism is a thing of the past? - It is no longer “fashionable” to be racist - Yet there is still resistance to integration – affirmation action, marriage, housing - Prejudice went underground and “modernized” Examples of old fashion vs. modern racism Week 5 PSYC12 Modern Racism (MR) - MRs don’t consider themselves racist; racism is a thing of the past - Racist feelings are disguised as negativity towards all who oppose “traditional values” - Against policies that may favour one group against another - They are still racist; they hide their attitudes because they are politically incorrect - MR scales become qui
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