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Michael Inzlicht

Lecture 9 AgeismSexismwhen we are in troublewe rely on stereotypeshave biaswant youngermale lawyers oldcognitivephysical declineout of date but has more experienceAgeism stereotypes prejudice and discrimination based on AGE can be applied to ppl that are younger or olderusually older ppl understudied elderlyover 65ppl are living longer and are healthierall people will become olda former outgroup will become ingroupageism can take a number of forms ex Patronizingchanges in languagespeak very slowlydeliberatelyloudly overaccomodation baby talkway u talkPatronizing behaviourway u act infantalization condescending treatmentwhen ur old and waiting at lightsready to crosssomeone grabs ur hand and walks u across the streetu feel terrible cuz u can walkcross by urselfmsgweak and inferiorexpectations can b clearly wrong we think they are kind slow sharpless mind frailphysical and mental deteriorationthere is SOME decline but not muchmany mental declines r a result of SELFFULFILLING PROPHECYphysical is NOT that muchStudy by PerdueGurtman 1990looked at ageism at implicit levelautomaticnegative stereotypeswout intentiondesirecant control them They used Evaluative priming taskparticipants are shown the word Old or Young for only 55ms primedvery brief They were shown words after that were positive or negatively valenced The participants had to press a button and say whether the word was Good or Bad Reaction time was measuredthe FASTER the RT the STRONGER the association Young participants Young is associated with POSITIVE words and Old is related to Negative wordsRESULTS priming words r either young or old For Young ppl were quick to respond to POSITIVE wordslessquicker reaction time compared to a negative word For Old primingNO differentiation bn good and badpositive or negative traits This means when ppl see Young and think about young people they show INgroup bias and associated them with positive traits and had a harder time associating young w negative traits When see Oldnot evaluated as more positive or negativetheres no outgroup derogation theres ingroup favouritismbiasIMPLICITAUTOMATIC associatedits not rly outgroup biasdifferentiation in OLD and not in young criticisma houseshoesobjects can be oldcriticism of studyother studies showed some outgroup derogation and its a SOCIAL constructhumansA problem with Gurtman et als study on implicit attitude towards the elderlyAnswer Results may NOT generalize to social evaluation Also true is the results showed ingroup biasOrigins of Ageism
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