PSYC12H3 Lecture Notes - Contact Hypothesis, Subtyping, Afrocentrism

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Lecture 10 reducing prejudice and its effects. Pessimism in prejudice research: this class has focused on almost the dark side of psychology. Stereotypes are functional & adaptive (stereotypes are just one other way we learn) Our world conspires to make us more prejudiced. Individual approaches (approaches that target any one person) Context & associations: putting people of different races and gender on billboards and advertisements is not just lip service; actually promotes diversity and tolerance. It makes them appear more human and outside of their stereotyped arenas. Movie and iat (people who saw movie with positive associations of black people had more positive iat with black people than people who saw movie with negative associations of black people) Priming in context (people saw full bodied black people in 2 different settings: church or graffitied urban city. People have different associations depending on the background) Kawakami & phills (2007) > joystick study.

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