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Michael Inzlicht

LECTURE # 10 – REDUCING PREJUDICE AND ITS EFFECTS PESSIMISM IN PREJUDICE RESEARCH  Stereotypes are functional and adaptive  Our world conspires to make us more prejudiced  Stereotypes are automatic, implicit, inevitable  Prejudice have long term effects on targets INDIVIDUAL APPROACHES  Context & Associations o Implicit stereotypes change depending on context  Wittenbrink et al. 2001  Movie and IAT – People EXPOSED to POSITIVE images had reduced IAT effects  Priming in Context – make a difference on the IAT at least o Implicit stereotypes CHANGE after TRAINING  Kawakami & Phillis 2007 -- > Joystick Study  Push the joystick when you see a white face (Approach), pull the joystick when you see a black face (Avoid) – vs. opposite vs. sideways control  Then did IAT  Results: Diminished pro white bias when they did push joystick for black face (Approach)  Proof of concept that you can change attitudes, they are permanent, can change by context, by popular culture etc.  Counter-stereotypic role models o Women’s colleges present natural experiment into how women’s beliefs are shaped by exposure to women in counter-stereotypic leadership positions  Compare women in co-ed vs. all women in colleges  Dasgupta & Asgari, 2004 o Hypothesis:  Women in women’s colleges will have less stereotyped views of women than women in co-ed colleges  This difference is due to exposure to counter-stereotypical women, not to pre-existing differences o Method  Women in women’s vs. co-ed colleges  Women in math vs. non-math classes  DV  IAT  Male + Leader/Female + Supporter vs. Female +Leader/Male + Supporter o Exposure to counter-stereotypical role models can reduce stereotypical associations  This is especially the case in stereotyped domains o Results: Positive = men as leaders, women as supporters, Negative = men as supporters, women as leaders o Women’s college showed a negative trend meaning they see men more as supporters, and women more as leaders o Co-ed college – women associating men as leaders more than women who are more likely seen as supporters o In Math Classes, we see the effect of males as leaders in exacerbated in coeducational college, whereas women have little to negative trend o It is arguing it is NOT about PRE-EXISTING DIFFERENCES o Maybe its not about role models but its about the type of environment you are in o Likely its both because of role models and peers GROUP-BASED APPROACHES  GENERALIZATION o Positive contact between group members isn’t enough, need sustained change or else you will just get subtyping o How does change come about?  Generalization from target to entire social category  Differentiation of out-group members: high variability  Reduce meaningfulness of social category, decategorization  COMMON IN GROUP IDENTITY o Super-ordinate goals create common identity akin to Robber’s Cave and 911 o Allows for decategorization and recatego
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