PSYC12H3 Lecture Notes - Lecture 9: Gender Role, Baby Talk, Ambivalent Sexism
Document Summary
Ageism: stereotypes, prejudice, and discrimination based on age. Expressing prejudice to others based on age (or others such as obesity) in our society does not yield such strong concerns as, for example, race or gender. Unlike other prejudices, elderly are the out-group that will one day become in-group. People are living longer, and there are a lot of baby boomers so our society will have a larger population by 2030. It is important to study the elderly because our society will have to change a lot to accommodate the older population. Treatment of elderly can also determine their fate. If we all treat them bad then it"ll be like genocide or eventually suicide . Perdue & gurtman 1990: are negative ppl"s associations with elderly implicit or explicit: method: evaluative priming task. Old vs. young subliminally primed for 55ms, then decide if next word is positive or negative. E. g. school, bus fare (kids, student, adult, etc)
