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Lecture 3

lecture 3.docx

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Michael Inzlicht

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Maintenance of Stereotypes Racists for Obama –article Racists did vote for Obama – they used racial slurs but would still vote for him. Why? Cognitive Subtyping Don Cherry – is thought to be a racist. He can have the opinion that most French Canadians are awful but he likes some of them, because they are ‘awesome people that deviate from the norm’. This kind of creates a them and us fenced in opinion. Racist people can still like some people that are within the group that they are racist against because these people are ‘different’ or a ‘subtype’ from the group Refence stereotype – disconfirming individuals Allows for maintenance of stereotypes and prejudice • While they do say that there are subtypes of the group, the frame of the stereotype is still there. Allows people to feel non-prejudiced Macrae, Milne, & Bodenhausen (1994) Humans have developed cognitive ‘tools’ allowing us to analyze social environment efficiently Stereotypes are one of these ‘tools’ • They allow us to forego effortful individuation • They make useful predictions • When taxed, people use stereotypes Are stereotypes energy-saving devices? Participants performed two tasks simultaneously • Task 1 – Impression Formation o Name of person followed by 10 trait items that are associated with the person o Half given a stereotypic label (e.g. doctor, artist, skinhead). Half given no label o Half of the traits were stereotypic, half neutral • Task 2 – Information Monitoring o Participants heard a 2 minute passage on Indonesia – used to distract them from their memory task • DV: Recall of traits with appropriate targets; performance on multiple-choice test on passage Image of man – we base our opinions of other people on what we see but also what goes on in our head. • The world appears not so much as it is, but as we are. o We see what we want to see Bruner and Goodman (1947) People were shown disks and asked estimate the size of the disks. They were given a unit of measurement to use. • Getting a zero meant that you were estimating exactly what you saw • However, some people were given actual coins instead of disks o When just estimating the disks, they were pretty accurate o When estimating the coins’ size, they perceived them as much larger than they were. This was in a systematic manner • What happened: the physical size varied based on the value given to the coin – valuing $0.25 over $0.01, $0.25 would seem larger In second half of study, the participants were all judging coins instead of disks. Were divided into two groups based on whether they came from a rich or poor family. • Everyone estimated the sizes to be larger than they actually are. There is a systematic bias of the bigger in amount coins seeming larger • The participants from poor families judged the coins to be even larger than the participants from rich families o For the poor, the value of even the smaller valued coins as being worth more than for the rich Confirmation Bias Study: people were more likely to give negative attributes to black people over white people, even when people were given the same script/expression/clothing Stereotypes bias information in confirmatory manner • Confirming info more fully processed • Am
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