PSYC12H3 Lecture Notes - Lecture 4: Implicit-Association Test, Rebound Effect, Meritocracy
Document Summary
But: they negatively impact targets, society has deemed stereotyping to be unsavory. Solution: suppress stereotypes, however, the act of trying to not think about the thing makes you think about the thing even more. Mental control requires: operating process (op, takes action to meet desired state (prevent stereotypes, resource-rich; controlled (this takes cognitive power, monitoring process (mp, compares current state with desired states (scans mind for stereotypes, resource free; automatic. Under load, op fails, mp continues and results in opposite of intended thought. White bear experiment daniel wagner the arthur bit from inception. Hypothesis: because suppressors activate the unwanted stereotype repeatedly (i. e. mp), they will experience rebound effect (i. e. Hypothesis: because suppressors activate the unwanted stereotype repeatedly (i. e. mp), they will experience rebound effect (i. e. greater activation) Suppression can lead to rebound effects greater activation of thought than would be the case if thought not suppressed.
