PSYC12H3 Lecture Notes - Lecture 9: In-Group Favoritism, Ageism, Mortality Salience
Document Summary
Definition: stereotypes, prejudice, & discrimination based on age. This is a stereotype that isn"t hidden from view you don"t really have to look for it. Importance of studying elderly: elderly population will double by 2030. Unlike other prejudices, elderly are out-group that will one day (hopefully!) become in- group. Infantalization: condescending treatment, assumption of physical and mental deterioration. Old vs. young subliminally primed (55 ms: positive vs. Negative traits presented after prime: dv: rt to words (faster rt = stronger association) Results: negative words are more associated with old than with young, positive words are less associated with old than with young. Societal age grading: unitil university, we"re constantly with classes with those who our age in school, grade 12 wouldn"t associated with a grade 9, below and above age discounts on products. Dominance of youth culture: advertisements are geared towards younger people because, may have more disposable income, get lifelong purchaser.
