Psychology of Prejudice
A neglected area in the psychology of prejudice is a target perspective. Thus far, we have asked
what is prejudice, where does it come from, how is it maintained, what stays same, who carries
it out? But we have not asked another fundamental question which is what is it like to be a
victim of prejudice? How does it affect someone? How does it affect their behaviours, their trust,
their academic performance?
These are questions we shall be addressing now.
A powerful model of stigma is going to be looked at
Then we shall talk about how in some sense there are some ironic effects. If people who feel
part of a group, why do they feel the same as those not in a group? Some moderating
characteristics are thigs that determine if someone faces negative consequences of engaging in
prejudice or being part of prejudice.
When we will watch a movie.
What is like to be a target?
Kerry davis made a film. In 1954, Kerry asked black children which doll is a nice doll and
15/20 children picked white dolls and they mirrored psychologist’s results: Dr. Clarke. Doesn’t
mean that every black child thinks that, and Kerry took it personally.
This study even when it does multiple times shows the same black/white effects. Black children
think white doll is good doll, like white dolls, yet thing black doll is what looks like them, and this
leds to children still thinking like this, but some of the initital conclusions of this study may not be
measured the same, but we’re talking about this to show how black people perceive
A shy young gay man lived in yvoming ad walked into a gay bar with other like mided individuals
and these two heterosexual men walk in there, they pick him up, matthew got into their truck
and these two men took matthew to a farm and took back of a gun and bashed his head in and
ties his arms like jesus like jesus and tied his legs with a shoelaces and matthew was found
later and he was rushed to the hospital, but it was alandmark story of how intolerance can be.
In Vyoming, there are laws for punishing criminals for hate crimes than other crimes, and in
yvoming , sexual orientation was not a basis on which a hate crime could be made, was not the
case in the us. But there was a play made here in utsc called the Laramie project and they told
the story of latthew shepard.
What was like for matthew shepherd living in a homophobic culture.
We should answer these questions.
Psychology of prejudice doesn’t really look at this, lots of research is o the perceiver, but
there is a shift and we shall look at the target’s view now. Stigma
Sociologists discussed it
Said stigmatized people have an identity that is not fresh, is not good as other identities, and
stigmatized people are discriminated against.
Types of stigma:
Abomination of body-one physical characteristics that leada one to be stigmatized
Blemishes of character
Tribal marker-ethnicity, race
1) Is fat people being stigmatized under, cleft lip people, people look and stare at it. Also
people who sweat a lot and you’ve noticed that when people have pit stains, then people
make fun of them.
2) Blemishes of character- people struggle with mental illness and they suffer and they are
hidden, but when you hear someoe talk about them, you start judgig them, ad people
talk about eating disorders and mental disorders and they are made fun of.
3) Tribal markers- ethnicity, markers of race, clothing they wear
These external markers are the basis upon which people are judged.
There is not a right answer as its not ethnicity and race, so in our culture age is a stigma.
People are judged based on age and people in the 50s who are trying to get a job find that
age is a stigma. Elderly people come with a whole wealth of experience but older people do
have real experience.
Age is a little of abomination of body as well as abomination of character. Body is
compromised, and there are also age related decline to cognitive capacities. We judge them
based on this.
Number of years ago, there was an article that talked about discrimination and sexism
experienced by men. Bias does not go in any one direction. Some different unfair treatment
of one sex versus another is bias ad there is a whole article on how women are mistreated,
but maybe men feel the same way.
Men are expected to be stronger and men are stronger and if a man tries to get a job at
retail clothing, they get turned down because they want women sales people, and at the
gym, they started women’s only physed hour.
All bias means treating one sex different than the other. So by preferentially selecting
geoups for something. Men may want men physed hours. Men do think this is inequality, and there are all sorts of discrimination in terms of sex.
A model of stigma reactions
What is the culture like? – collective representations- what are the expectations like? What is
that specific proximal situation like? What are the characteristics of the person like? Are they
strong in the domain they are being questioned in?
If you do judge the situation or person or culture along stereotypical lines, you have a set of
responses, you have nonvoilitional responses- changes in heart rate, respiratory rate, bre