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PSYC12H3 (387)
Lecture

Lecture 2

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Department
Psychology
Course
PSYC12H3
Professor
Michael Inzlicht
Semester
Winter

Description
PSYC12 Psychology of PrejudiceLecture 2Stereotypes save mental energy and help us make mental shortcutshelp us make predictions about the worldRacismstereotypes when buying a carHow to study thisOnly manipulate gender and the racesame dealer same car same script same outfitthat way other things dont influence the price youre offeredResearch has found that black males are offered a car 1000 more than white malesCategorizationnatural and essential processused to move beyond primary conceptsprofessor meat etcHelps you move through the world quickly because you know what to expectWe categorize because we cant focus on all the features in our world Our brain is not capable of processing an infinite number of stimuli Instead we put things into groupsmental shortcutshelps us learn about our environmentOccurs very spontaneouslywe instantly categorizeExperiment People generally remembered whether it was a man or woman that said something but got the names wrongCan be used to make predictionsFastEfficientSometimes stereotypes are based on some truth an
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