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Chapter 3 notes: Feeling Versus Thinking in the Activation and Application of Stereotypes

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University of Toronto Scarborough
Michael Inzlicht

CHAPTER 3:: FEELING VERSUS THINKING IN THE ACTIVATION AND APPLICATION OF STEREOTYPES 10-08-07 4:13 PM MOOD A major benefit of the cognitive approach to stereotyping has been the demonstration of the important influence of expectations about social groups on social judgments and attitudes and behaviour toward out groups. Traditionally, emotions were thought to contribute importantly to the development and endurance of stereotypes. The history of intergroup relations is replete with evidence that intense emotions guide the thoughts and actions of people in intergroup contexts Affect plays a major role in the way that information about social groups and group members is processed Affect influences the accessibility of constructs in memory and thus may determine which of many social representations are primed, and which characteristics in a given representation become activated. Affect may also influence the extent to which the individual exerts information processing efforts Affect also becomes associated with social group labels through learning processes When affect and physiological arousal are associated with group members, they will influence how many information about the out-group member is interpreted, how the perceiver responds to the out-group member, and whether the perceiver tends to interact with members of the target group in the future. TYPES OF INTERGROUP AFFECT Bodenhausen has introduced the useful distinction between incidental affect and integral affect. Incidental affect: defined as affect that is elicited by situations unrelated to the intergroup context Integral affect: defined as affect that is elicited within the intergroup context and involves the stereotyped out-group. Can also arise merely form thinking about the out-group Bodenhausen notes that much research on stereotyping has utilized incidental affect,
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