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Lecture

CHAPTER 9: REDUCING PREJUDICE

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Department
Psychology
Course
PSYC12H3
Professor
Michael Inzlicht
Semester
Winter

Description
CHAPTER 9: REDUCING PREJUDICE Jane Elliott, 1960s the blue eyes being better than students with brown eyes experiment. The temporarily disadvantaged students learned empathy for those who are the victims of prejudice and how much it hurts to be the target of stereotyping. THE CONTACT HYPOTHESIS: Williams Proposes that increasing exposure to members of various groups can increase positive evaluations of the outgroup and decrease prejudice and stereotyping. Was especially appealing at the time it was introduced, because of the segregation of African Americans and Caucasians. Allports Contacts Hypothesis: At the most basic form, the contact hypothesis suggests that merely putting two groups together is sufficient for the reduction of stereotypes and prejudice. The idea is that people will naturally work it out and get to know one another when placed in contact with members of the outgroup. Research has shown that mere contact is ineffective. It only seemed to work well in reducing intergroup prejudice. The reason is that, upon viewing the member of the outgroup; stereotypes and negative affect are elicited even prior to the interaction. The stereotype filters the perception of the interaction in ways that confirm the stereotypes about the outgroup, and by the time the interaction part, the offishness each has shown has confirmed the others suspicion. The casual contact has left matters worse than before. 50% felt more negative towards the outgroup. Majority groups can also feel pressure or anger and perhaps as a result of reactance, they then respond to the outgroup with even more negative attitudes. Allport recognized that a whole host of factors affect the intergroup-contact context and influence whether participants emerge from the situation with more positive or more negative attitudes toward the outgroup. It is important to know about characteristics of the situation, such as the status of the members (equal, superior, etc), the role (cooperative versus competitive) of the contact, the social atmosphere (is prejudice prevalent or is equality promoted?), the personality of the interaction (is the person high www.notesolution.com
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