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PSYC12H3 (387)

Chapter 8

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Michael Inzlicht

Chapter 8 PSYC12 11042011 Sexism - Negative attitudes and behaviour toward someone on the basis of their gender - Gender stereotypes o Women are seen as polite, gentle , nurturing etc. Usually viewed as primarily concerned with fostering relationships with others, nurturing, and deference o Deaux and Lewis, 1984 Participants were given information about the gender of a target individual, as well as role behaviour or trait information, wand were asked to indicate likelihood target person had specific gender characteristics Results showed that gender stereotype component information can outweigh the influence of gender in evaluations in target Perceiver will initially draw on gender stereotype information in their inferences about the target, once they gain more specific information the target will be viewed according to this - Measurement of Gender stereotypes o Bipolar assumption Notion that men and women are diametrically opposite States that a person has characteristics that are associated with either males or females but not both o Dualistic view People have both: Agentic traits o Traditionally associated with males, traits that indicate task orientation, assertiveness, and a striving for achievement Communal traits o Expressive traits, traditionally associated with women ATWS Attitudes toward women scale Measures attitudes toward equal rights and roles and privileges form women Eagly and Mladinic, 1989 o Evaluative content of questionnaire conducted should correlate highly with scores on the ATWS of participants o Results supported the hypothesis Past research using the ATWS had suggested that people have negative views of women, when in fact what ws happening was that they had negative views of the idea of male female equality in society - Origin of Gender stereotypes o Religion Many religions have taught that women are different from, inferior to, and subservient to men o Social Learning Social Learning theory
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