Slide 2: Self-descriptions
Kenya - rural
Samburu more urban -
emphasis on roles and membership becomes considerably less when we shift to more urban
In urban areas there are more people so if they are not interacting together the group
membership is not as significant. More exposure to different sets of people so you can have a
personal preference, and suddenly I'm not contsrained by what the social norms are.
nairobi focusing much more on personal characteristics - what's different about these guys?
These guys are getting educated so they are being exposed to new ideas, so they want to adopt
their OWN identity. The education is based on puritans education system, and that is more
individualistic---so they adopt these
Workers are also probably older so they are already established and ideologies are already set
in stone whereas the younger students have the chance to more of a chance to get influenced
by the individualistic system.
Slide 3: Self-descriptions
Individualistic Ideology - private self is more stressed than collective identity (Americans, etc)
In contrrast, kenyans emphasize roles and memberships. most significant attributes are public
roles. If the pinnacle of everyone's motivation is group harmony, control does not reside in my.
It lies within the group. So I don't exist as an entity separate from the community
Slide 4: Self-descriptions
In The interdependent view, the line for the ingroup is NOT dotted. It is solid. It takes a lot of
time to become part of this inner circle, BUT once you are in, you do not leave it. If you are not
on the inner circle you stay on the outside.
There is a lot of overlap between individuals and families and friends, and the biggest
characteristics overlap between myself and my family and firends. SO my most important
charcteristics are my roles and releationships with people, and my specific characteristics are
not as important. line outside individual is dotted - this means that I am not an entity. I cannot have concrete
phrases to define myself. my definition of myself is contingent on what I am thinking about or
who I am interacting with at the moment. my identity is very fluid.
before we talk about individualistic or collectivistic CULTURES, this is about self construal. How
we think about ourselves. We can be fluid with HOW we think about ourselves too. ***make
sure you know this difference and its difference with individualistic and collectivistic and how
that is about CULTURE at LARGE.
Slide 5: Self-awareness
subjective: where you are the subject--you are looking out onto the world. when I am looking
out onto the world I do NOT see myself. My attention is focused on other people. i am NOT
aware of myself. When we direct our attention outwards, we forget that we are even there.
They evaluate everything around them, but they do not look at themselves. These individuals
are extremely hypercritical.
Objective: I am the object of awareness. I am